Al Naboodah Travel & Tourism Agencies (ATTA), a UAE-based travel management company, has partnered with global travel technology provider QuadLabs to accelerate its digital transformation and launch next-generation travel platforms.
The collaboration supports ATTA’s ambition to become a
technology-first, customer-centric travel management company through its new
digital ecosystem, VIATI, integrating B2B, B2E and future AI-powered B2C
solutions.
The platforms will deliver advanced booking capabilities,
workflow automation, corporate travel management, integrated operational
systems and reseller tools, enabling faster and more scalable services.
Corporate clients will benefit from self-booking solutions,
policy compliance, approval workflows and real-time reporting, while travel
partners gain enhanced tools to improve efficiency and growth.
The investment forms part of ATTA’s broader strategy to
boost automation, elevate customer experience and strengthen its position as a
leading digitally enabled travel company in the region.
Fahim Jalali, Chief Executive Officer of Al Naboodah Travel
& Tourism Agencies, said: “Digital transformation is a cornerstone of our
long-term growth strategy. Our partnership with QuadLabs represents a major
investment in the future of Al Naboodah Travel as we build world-class B2B, B2E
and B2C digital platforms.”
Jalali added: “Through the VIATI platform and QuadLabs’
market-leading technology, we are creating a state-of-the-art digital ecosystem
that will help us win new business across the corporate travel and travel trade
sectors. Our customers and partners will benefit from greater automation,
enhanced booking capabilities, improved operational efficiency and an
exceptional digital experience. This partnership is about much more than
technology. It is about positioning Al Naboodah Travel for the future,
strengthening our competitive advantage and creating a scalable platform that
will support our continued growth across the UAE and the wider region.”
Gaurav Chiripal, CEO of QuadLabs, added: “QuadLabs’
partnership with Al Naboodah Travel comes at an important time for the travel
industry as markets continue to recover and businesses seek smarter, more
scalable digital solutions. Through this partnership, Al Naboodah Travel will
be able to scale faster, automate operations and deliver a world-class customer
experience by leveraging QuadLabs’ state-of-the-art travel technology.”
Chiripal added: “AI is redefining the standards of customer
experience across industries, and travellers now expect the same level of
intelligence, speed and personalisation when booking and managing travel. With
VIATI, we aim to bring the power of agentic AI directly to end users, helping
them make bookings, manage journeys and access travel services more
efficiently.” -TradeArabia News Service
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