SalamAir, Oman’s Low-Cost Carrier, has announced a strategic partnership with Air Promotion Group (APG) distribution systems (DS) to manage its billing and settlement plan (BSP) coordination services.
Through APG DS’s
extensive international presence and expertise, SalamAir will increase its
accessibility and performance across key BSP markets, ensuring streamlined
processes, operational efficiency, and robust financial governance.
As part of its
long-term distribution strategy, SalamAir is focused on expanding its reach
within global distribution systems (GDS) to strengthen its engagement with the
global travel trade.
This collaboration
with APG will enhance the airline’s visibility in core markets, improve
coordination with travel partners, and support a more effective sales ecosystem
across its international markets.
Steven Allen, Chief
Commercial Officer at SalamAir, commented: “This partnership expands SalamAir’s
global reach and makes our low fares and value proposition more accessible to
travel agencies worldwide. It directly supports our vision to grow our footprint,
enhance international connectivity, and create new opportunities for trade,
travel, and tourism—strengthening our role in Oman’s economic growth.”
Emilie Biggerstaff,
Director of APG DS, stated: “We're proud to partner with SalamAir to strengthen
their global distribution strategy and unlock new growth opportunities.
Together, we're focused on delivering smarter, data-driven solutions that will
elevate their worldwide sales performance and support their long-term
success.” -TradeArabia News Service
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