The UAE's hospitality sector continued its strong upward trajectory in the first nine months of 2025, with hotels welcoming 23.27 million guests – up 4.9 percent compared to the same period in 2024 - resulting in more than 79.3 million hotel room nights booked, said Abdulla bin Touq Al Marri, Minister of Economy and Tourism.
On the occasion of the 54th UAE Eid Al Etihad, he said these achievements further solidify the UAE’s position as one of the most competitive and high-performing tourism markets in the world, said a WAM news agency report. The UAE ranked among the world’s top seven destinations for international tourist spending, he said.
Hotel revenues for the first nine months of the year saw a notable increase of 7.2 percent, surpassing AED35.9 billion ($9.78 billion). Concurrently, the number of available hotel rooms rose to 216,248, distributed across 1,246 hotel establishments across the UAE.
Hotel occupancy rates climbed to 79.2 percent, up 1.8 percent, driven by strong international visitor numbers and growth in domestic tourism. The average length of stay increased from 3.38 to 3.41 nights, indicating that visitors are engaging more deeply with the country’s diverse tourism offerings. Simultaneously, the number of occupied rooms rose by 3.5 percent to reach 46.17 million. The Average Daily Rate (ADR) also grew by 4.2 percent, from AED534 to AED557, signalling enhanced yield management and sustained strong demand across all market segments.
The UAE’s tourism sector also recorded remarkable achievements, earning international recognition for its performance excellence. In a significant endorsement, the UAE’s Sheikha Nasser Al Nowais was appointed Secretary-General of UN Tourism. Additionally, Masfout Village received the title of World’s Best Tourism Village 2025, underscoring the distinguished calibre of UAE tourism and its growing global acclaim.
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