Unilever names new Beauty & Wellbeing GM for Middle East
CONSTRUCTION NEWS
Unilever has announced the appointment of Manan Gupta as General Manager of Beauty & Wellbeing (B&W) for the countries of the Middle East, Pakistan, Turkey and Bangladesh effective immediately.
With a career spanning over 20 years at Unilever, Manan has held leadership positions across multiple geographies, successfully delivering business transformation and market growth.
His expertise in customer development, marketing strategy, and innovation makes him well-positioned to accelerate Unilever’s leadership in Hair and Skin Care, where the company is already a dominant player in the region, said the company in a statement.
Based in Dubai, Manan will spearhead the strategic direction of Unilever’s B&W business, leveraging science, technology, and key consumer insights to drive growth in this dynamic and evolving market.
The appointment comes at a time when the beauty and personal care market is undergoing rapid change, driven by shifts in consumer behaviour, digital transformation, and rising demand for premium and specialized beauty solutions, said the statement.
The region represents a $7.5 billion opportunity, growing rapidly due to its large youth population, increasing urbanization, and rising disposable income. This diverse market allows for a wide range of product offerings tailored to different consumer preferences, it added.
In addition, digital transformation is reshaping the industry, with e-commerce projected to be the biggest growth driver of total revenue in the beauty and personal care market in the GCC by 2025.
Countries like Turkey, Pakistan, and Bangladesh are also experiencing a surge in internet penetration and smartphone adoption, accelerating e-commerce growth and making beauty products more accessible through digital platforms.
On his appointment, Manan said: "I am thrilled to take on this role at such a transformative time for the beauty industry in the region. The markets of the Middle East, Pakistan, Turkey, and Bangladesh are among the most exciting and high-potential globally, with young, digitally connected consumers who seek innovation, personalization, and sustainability."
"My focus will be on bringing cutting-edge science, purpose-led branding, and superior execution to drive desire for our brands and their sustained growth and positive impact," he added.-TradeArabia News Service
