The renowned JMC marque has been launched in Bahrain at an exclusive ceremony staged by Asia Motors, a division of Y K Almoayyed & Sons (YKA), marking a ‘significant milestone’ in the kingdom’s automotive sector.
JMC, abbreviated for Jiangling Motors Corporation, is a Chinese vehicle manufacturer and its strong global foothold follows a select number of joint ventures throughout the years.
The grand inauguration was attended by VIP guests, including YKA Group chairman Farouk Almoayyed, YKA board of directors, Mena/JMC regional manager Logan Ding, GCC/JMC service manager Lou Zhiyu, in addition to local and regional JMC executives, and a host of media and social elites from across Bahrain.
“We are delighted to introduce JMC to the Bahrain market,” said Mr Almoayyed. “This brand represents not only quality and reliability but also our commitment to serving our customers with excellence.”
Attendees also enjoyed a showcase of the marque’s innovative vehicles through engaging video presentations.
“The JMC brand is synonymous with efficiency, durability and performance, embodying a commitment to delivering exceptional value and reliability to its customers. This launch introduces a diverse range of vehicles designed to meet the demands of modern drivers while prioritising sustainability and innovation,” added a JMC spokesperson.
JMC Automotives features a strong line-up of fleet vehicles, including the Grand Avenue, Vigus and Carrying Plus. The Grand Avenue is a rugged pickup truck designed for both work and play, offering a bold exterior with a muscular stance and a spacious cargo bed, making it perfect for transporting goods and tackling off-road adventures.
The Vigus is a versatile and durable pickup, known for its powerful engine and spacious cabin, ideal for businesses that require reliable transport for tools and materials. With its contemporary design and practical features, it stands out on the road.
Lastly, the Carrying Plus is a compact light truck, optimised for urban deliveries, featuring a practical cargo area and a nimble size that ensures easy navigation through city streets. Together, these vehicles embody JMC’s commitment to quality, functionality and modern aesthetics, catering to various commercial needs, motoring experts say.
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