Nissan Mideast sales surge 6pc

GCC

Nissan Mideast sales surge 6pc

Jun 26, 2024 1:01 PM

A notable six per cent increase in sales across the Middle East for Nissan Bahrain has been achieved during fiscal year (FY) 2023, which covers the period April 2023 to March 2024.

Y K Almoayyed & Sons (YKA), the sole distributor of Nissan vehicles in Bahrain, was delighted with the result. It marked ‘another successful year’ for the brand, underscoring its strong market presence and the enduring appeal of its diverse vehicle line-up.

A significant driver of this success was Nissan’s SUV and crossover offerings, which accounted for more than half of total sales.

The SUV segment, led by the iconic Nissan Patrol, saw a remarkable 26pc increase in sales compared to FY22. The Nissan Patrol, renowned for its off-road capabilities and cutting-edge technologies showcased in the ‘Nissan Patrol 8 Adventures’ series launched last year, recorded a 9pc increase in sales across the region, with nearly 20,000 units sold.

The success is attributed to the marque’s strategic focus on SUVs and crossovers, aligning with customer demand for versatile and resilient vehicles.

Aftersales also reported significant growth, with a 9pc increase in parts and accessories sales during FY23. Nissan Genuine Motor Oil (NGMO) recorded an impressive 23pc increase during the same period, supported by the launch of local oil blending in Qatar to ensure sufficient supply of NGMO to customers in the region.

“These results reflect Nissan’s commitment to providing customers with a comprehensive aftersales experience and a variety of products for optimum vehicle performance and protection,” said a YKA spokesperson.

Contributing to the success of the SUV segment were the X-TRAIL, Nissan’s Premium Urban Crossover, as well as the KICKS, Pathfinder, and X-TERRA. The X-Trail achieved the highest sales increase within the SUV segment, while the Nissan KICKS doubled its sales in FY23, demonstrating its growing popularity. Additionally, the Pathfinder saw an impressive 41pc growth, while the X-TERRA experienced a 20pc increase in sales.

With a legacy spanning more than half a century, the Nissan Sunny has become a beloved choice among families and young drivers across the region. Maintaining its strong performance, the Sunny recorded more than 20,000 units sold in FY23 and retained its position with the highest segment share.

In FY24, the implementation of The Arc, Nissan’s global business plan, will leverage innovative strategies to drive growth across multiple regions, including the Middle East. This includes expanding the brand’s presence and line-up with the regional launch of all-new SUV models before the end of the year.