Geberit International Sales AG – Arabian Business Directory

Geberit International Sales AG

PO Box 282317 ,B702, 7th Floor, Building 1, Dubai Design District, ,Dubai ,United Arab Emirates
+971 - 4 - 4470914
sales.gulf@geberit.com
www.geberit.ae
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The globally operating Geberit Group is a European leader in the field of sanitary products and celebrated its 150th anniversary in 2024. Geberit operates with a strong local presence in most European countries, providing unique added value when it comes to sanitary technology and bathroom ceramics. The production network encompasses 26 production facilities, of which 4 are located overseas. The Group is headquartered in Rapperswil-Jona, Switzerland. With around 11,000 employees in more than 50 countries, Geberit generated net sales of CHF 3.1 billion in 2024. The Geberit shares are listed on the SIX Swiss Exchange and have been included in the SMI (Swiss Market Index) since 2012.
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Tamer Qazi

Managing Director (Gulf Region)

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Louise Pitt

Head of Marketing and Communications (Gulf Region)

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John Chrysochoos

Head of UAE, Oman & Qatar

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Richard Bieler

Head of Product Management & Technical Sales Support (Gulf Region)

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Liza Check

Head of HR & Finance (Gulf Region)

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Geberit CleanFloor30 and Duofix, a coordinated solution

The Geberit CleanFloor30 when integrated with the Duofix installation frame for showers represents a fully engineered pre-coordinated modular system specifically optimised for floor-even shower installations. This system utilises the globally trusted Duofix frame technology renowned for its application in wall-hung sanitary modules ensuring reliable installation high structural stability and sustained long-term operational performance which is essential for demanding construction environments. SYSTEM COMPONENTS The system is defined by three precisely matched components designed to maximise efficiency and minimise site complexity: the CleanFloor30 shower surface the Duofix installation frame for showers and the necessary installation set. This strict component coordination significantly reduces the number of on-site installation steps mitigates potential conflicts at interfaces with other trades (for example waterproofing and tiling) and completely eliminates the need for additional parts. INSTALLATION AND HANDLING The installation methodology leverages the proven stabilisation principles of Duofix technology expertly adapted for horizontal floor-level integration. The system incorporates an integrated central point of contact facilitating rapid and precise planar alignment vital for stability. Crucially a factory-applied sealing fleece is included ensuring secure continuity in the waterproofing layer. To streamline post-installation adjustments all height and level adjustment points are vertically accessible from above. The design also facilitates fast and reliable positioning of the trap contributing to reduced on-site coordination effort and enhancing overall installation safety. The installation methodology leverages the proven stabilisation principles of Duofix technology expertly adapted for horizontal floor-level integration. The system incorporates an integrated central point of contact facilitating rapid and precise planar alignment vital for stability. Crucially a factory-applied sealing fleece is included ensuring secure continuity in the waterproofing layer. To streamline post-installation adjustments all height and level adjustment points are vertically accessible from above. The design also facilitates fast and reliable positioning of the trap contributing to reduced on-site coordination effort and enhancing overall installation safety. STRUCTURAL AND DRAINAGE PERFORMANCE The Geberit system delivers robust structural integrity featuring a load-bearing capacity rated up to 300 kg. This performance level exceeds prevailing industry standards for integrated shower trays and associated drainage fittings providing confidence in its long-term durability. The system maintains high dimensional stability throughout the installation and operational lifecycle. Hydraulically the shower surface geometry and the trap fitting are optimised for peak efficiency. This design facilitates fast and reliable drainage effectively managing high water flow rates typical in power shower applications. Contamination control is managed via an integrated comb insert that acts as a coarse particulate filter effectively protecting the drainage system from blockages. FLEXIBILITY AND PROJECT COMPATIBILITY The Duofix frame offers significant configurational flexibility including a 180-degree rotational capability to adapt to various architectural constraints and pipe layouts. The frame is engineered for compatibility not only with the CleanFloor30 mineral composite surfaces but also with steel shower trays. Furthermore the system is suitable for deployment in both floor-even and conventional surface-mounted installation profiles offering versatility for different project requirements. CLEANFLOOR30 SHOWER SURFACE MATERIAL The CleanFloor30 shower surface is fabricated from a high-quality mineral composite. It features a smooth dirt-repellent surface finish that ensures easy cleaning and low maintenance. Its slip resistance is certified to Class B meeting safety standards. Tactilely the surface offers a velvety and pleasantly warm feel. Aesthetically it is available in multiple dimensions and in contemporary colours including matt white grey and graphite. KEY BENEFITS The integration of the Geberit CleanFloor30 and Duofix system yields substantial operational advantages: fewer installation steps reduced coordination effort between trades maximum system reliability through pre-matched components high load capacity and efficient drainage performance and the provision of an elegant easy-to-maintain design solution. Geberit provides a high-reliability system solution that meets the quality and performance expectations of the construction sector.

Read More
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Geberit brings custom colour harmony to bathrooms

Swiss sanitary solutions provider Geberit has introduced a new level of design flexibility with its Sigma40 actuator plates and Type 40 urinal cover plates which are now available with customised finishes that can be colour-matched to bath and shower taps from a variety of third-party manufacturers. The new portfolio with numerous customised special colours and surfaces unlocks an expanded creative palette for interior designers and architects enabling seamless visual coherence across all bathroom fixtures. The Geberit Sigma40 actuator plate serves as the centrepiece of this initiative. Acting like a chameleon its surface can be individually adapted to align with the colours and finishes of fittings from leading international brands including Gessi Dornbracht THG Paris Hansgrohe/AXOR and Vola according to Geberit. The Type 40 cover plate for urinals is also included in this customisation portfolio extending design continuity across the entire bathroom environment. This diversity of options ensures that designers can achieve a unified aesthetic that reflects each project s unique mood and material concept. Geberit actuator plates are now also available in brushed nickel with the company responding to the interior design trend towards soft warm metal tones. This development further strengthens the brand s position as a design partner for contemporary bathroom concepts. Nickel and in particular brushed nickel has emerged as one of the most important trends in bathroom design and furnishings. The finish combines subtle elegance with a robust character creating a balanced overall look especially in bathrooms that feature warm colour palettes. Brushed nickel can also be paired effortlessly with other metals such as chrome or bronze delivering refined contrasts without making the design appear overloaded. For anyone redesigning or renovating a bathroom nickel therefore offers an exciting option that fulfils design maintenance and long-term value requirements all at once. The nickel finish is now available for the Geberit Sigma40 and Sigma70 flush plates as well as the Type 40 cover plate for urinals. The base material for these models is stainless steel chosen for its durability ease of cleaning and pleasant feel. In addition the surface features an easy-to-clean coating which makes fingerprints less visible and easier to remove an important benefit in both residential and high-traffic commercial bathrooms. Design-conscious customers will appreciate not only the visual harmony but also the refined engineering that defines the Sigma40 says Louise Pitt Head of Marketing and Communication (Gulf Office) at Geberit International Sales in Dubai. With its panoramic format and ultra-slim profile just 4 mm deep the Sigma40 offers perfect conditions for customer-specific surface treatments. These finishes are applied with the same precision and durability that characterise all Geberit products ensuring that bespoke design never compromises on performance or quality. TAILORED SOLUTIONS FOR EVERY PROJECT Thanks to the comprehensive portfolio of Geberit Sigma40 actuator plates and Type 40 cover plates with customised surfaces the specifications of virtually any project can be met. For developers interior designers and architects working on hospitality residential or commercial projects with specific design guidelines Geberit provides the flexibility to produce unique batches that align precisely with project requirements. At the same time individual homeowners and design enthusiasts can also enjoy access to this extensive range ensuring their personal bathrooms reflect the same level of bespoke design seen in high-end developments. By integrating a wide variety of colours and surface finishes Geberit makes it easy to achieve interior consistency from taps and fittings to flush plates and urinal covers creating bathrooms that are visually balanced and functionally exceptional Pitt concludes. Founded more than 150 years ago Geberit today is a European market leader with a strong international footprint providing added value when it comes to sanitary technology and bathroom ceramics. The group operates 26 production facilities worldwide including four outside Europe ensuring proximity to key regional markets. Headquartered in Rapperswil-Jona Geberit employs around 11 000 people in over 50 countries. In 2024 it reported net sales of CHF3.1 billion ( 3.9 million).

Read More
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Asmou Real Estate Development, Geberit International Sales AG, and Hemaya sign Memorandum of Understanding to Support Vision 2030–Aligned Advancements in Sanitary Technology and Building Quality

Asmou Real Estate Development a leading Eastern Province developer in Saudi Arabia has signed a Memorandum of Understanding (MoU) with Geberit International Sales AG part of the global Geberit Group headquartered in Switzerland and Hemaya a DAC Group brand and authorised Geberit distributor in the Kingdom. The MoU establishes a collaborative framework to integrate advanced sustainable and high-performance sanitary systems across Asmou s residential and administrative projects. Under this agreement Geberit and Hemaya will provide engineering expertise technical design support certified product specifications installation training and reliable supply channels to ensure the effective incorporation of Geberit solutions into Asmou developments. This partnership strongly supports key pillars of Saudi Arabia s Vision 2030 including: Quality of Life Enhancement through modern hygienic and efficient building systems. Sustainability & Water Conservation via Geberit s water-efficient sanitary technologies. Local Capacity Building by training engineers and technical teams within the Kingdom. Infrastructure Excellence through alignment with global construction and engineering standards. Private Sector Empowerment by fostering high-value collaboration within the local construction ecosystem. Essam Kalthoum representative of Asmou Real Estate Development commented: Asmou is committed to developing modern communities that reflect the Kingdom s ambition for higher living standards sustainability and technical excellence. Our cooperation with Geberit and Hemaya aligns seamlessly with Vision 2030 and supports our mission to implement best-in-class building solutions that enhance the long-term value and quality of our projects. Tamer Qazi Managing Director of Geberit International Sales AG (Gulf Office) stated: We are pleased to formalise this cooperation with Asmou Real Estate Development and Hemaya. This agreement strengthens our shared commitment to advancing the quality and sustainability of Saudi Arabia s real estate projects in line with Vision 2030. Together we aim to deliver high-performance sanitary solutions that contribute to safer more efficient and future-ready communities across the Kingdom. Mahmoud El-Biali representing Hemaya added: Hemaya has been a proud partner of Geberit in Saudi Arabia and this agreement with Asmou represents a meaningful step forward for all three organisations. By combining Asmou s development expertise with Geberit s technology and our local technical support we can deliver reliable innovative and sustainable sanitary solutions that meet the evolving needs of the Saudi construction sector. The MoU defines clear mechanisms for technical coordination product availability and knowledge transfer while remaining non-binding. It serves as a platform for future project-specific agreements and long-term cooperation among the parties.

Read More
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Geberit elevates luxury through invisible innovation

Swiss sanitary technology firm Geberit is positioning its invisible innovations as key to defining luxury and sustainability standards in the Gulf s expanding hotel and high-end residential property sector. The company known for its behind-the-wall technology stresses that guest experience is now defined as much by the unseen performance as the visible opulence. While bespoke interiors and stunning architecture set the scene true excellence lies in the invisible details the precision engineering behind the walls that ensures seamless comfort flawless and silent performance and water efficiency. Geberit s innovations are helping architects and developers redefine what luxury means in modern hotels and high-end residences across the Gulf region. Luxury today is about seamlessness a space where technology and design coexist effortlessly says Louise Pitt Marketing and Communications Manager at Geberit Gulf based in Dubai. In high-end hospitality guests expect everything to function beautifully without ever seeing what makes it work. That s where Geberit excels our systems are designed to be invisible yet indispensable. Through concealed cisterns wall-hung systems and minimalist flush plates Geberit provides architects and interior designers with freedom to create bathrooms that feel open elegant and timeless. What remains unseen precision engineering acoustic insulation and water-saving innovation ensures an experience that s as silent and reliable as it is luxurious she adds. SUSTAINABILITY: NEW MEASURE OF LUXURY Across the GCC countries major property developments are adopting stricter global and regional sustainability metrics including LEED Estidama and BREEAM. Water conservation resource efficiency and lifecycle durability are now integral to luxury standards. Geberit is leveraging this trend by highlighting its water-saving components. Pitt notes the shift in market expectation: Luxury and sustainability are no longer opposites. They now go hand-in-hand. Hotels are increasingly looking for long-term value solutions that reduce water consumption simplify maintenance and support environmental goals without compromising on aesthetics. Geberit s dual-flush and low-volume technologies enable hotels to achieve measurable water savings while long-lasting components minimise waste and maintenance costs a critical factor for large-scale hotel operations. These innovations align with green certifications such as LEED Estidama and BREEAM which are key benchmarks for sustainable development across the region. These benchmarks help set expectations for energy efficiency water performance indoor environmental quality materials and overall sustainability across global and regional projects. INNOVATION THAT ENHANCES GUEST EXPERIENCE Intelligent touch-free technologies now redefine comfort and hygiene. From sensor-operated flush plates to the AquaClean shower toilet Geberit s smart bathroom systems are raising expectations in premium hospitality environments. When guests walk into hotel bathrooms they may not consciously notice the engineering but they ll absolutely feel the quality says Pitt. That sense of ease silence and cleanliness is the result of carefully considered design and innovation. EMPOWERING ARCHITECTS AND DEVELOPERS Apart from enhancing luxury property and guest experience Geberit s modular systems are designed to simplify installation in guestrooms allowing architects and contractors to work efficiently without sacrificing creative freedom. In a region where construction timelines are tight and standards are high our goal is to make life easier for both designers and contractors Pitt notes. We provide solutions that adapt to the architectural vision not the other way around. This adaptability has made Geberit a trusted partner in flagship hospitality developments throughout the Gulf region where precision engineering and timeless design go hand-in-hand. REDEFINING HOSPITALITY IN THE GULF As the Gulf s hospitality landscape evolves so too does the definition of luxury. The new benchmark is understated sophistication built on sustainability wellness and effortless comfort Pitt states adding that Geberit s philosophy mirrors this shift perfectly: excellence through precision innovation and design that quietly enhances every experience. True luxury isn t loud Pitt adds. It s the quiet confidence that everything simply works beautifully reliably and sustainably. That s what today s guests notice even if they never see it Pitt adds. Geberit s trusted systems both behind and in front of the wall work seamlessly together to create an experience where technology and design become one. By using a complete Geberit system from the WC frame and cistern to the flush plate ceramics and drainage every element is perfectly coordinated for maximum performance durability and visual harmony ensuring long-term quality that reflects the essence of true luxury. Geberit Group is a European leader in the field of sanitary products and celebrated its 150th anniversary in 2024. The globally operating group has a strong local presence in most European countries providing unique added value when it comes to sanitary technology and bathroom ceramics. Its production network encompasses 26 facilities of which four are located overseas. Headquartered in Rapperswil-Jona Switzerland the group has around 11 000 employees in more than 50 countries and generated net sales of CHF3.1 billion ( 3.9 billion) in 2024.

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Geberit delivers efficiency across whole water cycle

Water is the foundation of life vital for nutrition essential for hygiene and indispensable in sustaining economies and societies. Within our homes offices hospitals schools and public buildings its journey follows three fundamental stages: supply use and drainage. While this cycle may appear straightforward managing water within modern buildings is a highly complex task that demands technological precision sustainable design and long-term efficiency. Geberit the Switzerland-headquartered sanitary technology specialist has positioned itself as the global leader uniquely able to provide integrated solutions across the entire water chain in buildings from fresh water supply to usage and ultimately waste water management. By addressing every stage of the water cycle Geberit ensures efficiency sustainability and reliability in the way water is handled. HOLISTIC APPROACH What distinguishes Geberit is its complete system-wide perspective. Its solutions seamlessly combine what is visible in front of the wall sanitary ceramics bathroom furniture actuator plates and flush systems with what operates behind the wall piping systems concealed cisterns installation systems and drainage solutions. This holistic approach delivers superior reliability and ensures compatibility across product categories. Architects engineers and installers benefit from knowing that every component whether exposed or hidden has been engineered to work in harmony with the rest of the system. The result: performance that reduces risks enhances comfort and safeguards resources. HARNESSING SCIENCE OF HYDRAULICS Central to Geberit s success is its mastery of hydraulics the science of directing water safely and efficiently through modern buildings. Advanced piping geometries flow-optimised systems and precision-engineered drainage ensure that water moves smoothly while reducing turbulence noise and the risk of blockages. Geberit s pioneering development of flow-optimised discharge stacks for example allows higher volumes of water to be drained through slimmer pipes reducing the space needed in buildings while lowering material use. This insight is a direct reflection of the company s core philosophy combining engineering competence with practical problem-solving. ENGINEERING SIMPLICITY Geberit s complex technology is always designed with simplicity as the ultimate goal. Its solutions are intuitive for installers reliable for facility managers and comfortable for end-users. By ensuring ease of installation minimal maintenance requirements and long service life the company provides sanitary systems that stand the test of time. This results not only in reduced operational costs but also in minimised environmental impact as products are designed for durability and energy efficiency. Geberit also prioritises modular adaptable systems that can evolve with changing building requirements. SUSTAINABILITY Sustainability is the driver of Geberit s innovations. With water scarcity recognised as one of the greatest global challenges of the future Geberit solutions focus on conserving this precious resource through high-performance flush systems dual-flush cisterns and water-efficient ceramics. Energy optimisation also extends to the company s production facilities which are continuously monitored and upgraded for efficiency and reduced emissions. For Geberit Mastering Water is a responsibility to balance human needs with environmental stewardship ensuring that water is managed sparingly safely and wisely across generations. Founded more than 150 years ago Geberit today is a European market leader with a strong international footprint providing added value when it comes to sanitary technology and bathroom ceramics. The group operates 26 production facilities worldwide including four outside Europe ensuring proximity to key regional markets. Headquartered in Rapperswil-Jona Geberit employs around 11 000 people in over 50 countries. In 2024 it reported net sales of CHF3.1 billion ( 3.9 million).

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Geberit CleanFloor30 and Duofix, a coordinated solution

The Geberit CleanFloor30 when integrated with the Duofix installation frame for showers represents a fully engineered pre-coordinated modular system specifically optimised for floor-even shower installations. This system utilises the globally trusted Duofix frame technology renowned for its application in wall-hung sanitary modules ensuring reliable installation high structural stability and sustained long-term operational performance which is essential for demanding construction environments. SYSTEM COMPONENTS The system is defined by three precisely matched components designed to maximise efficiency and minimise site complexity: the CleanFloor30 shower surface the Duofix installation frame for showers and the necessary installation set. This strict component coordination significantly reduces the number of on-site installation steps mitigates potential conflicts at interfaces with other trades (for example waterproofing and tiling) and completely eliminates the need for additional parts. INSTALLATION AND HANDLING The installation methodology leverages the proven stabilisation principles of Duofix technology expertly adapted for horizontal floor-level integration. The system incorporates an integrated central point of contact facilitating rapid and precise planar alignment vital for stability. Crucially a factory-applied sealing fleece is included ensuring secure continuity in the waterproofing layer. To streamline post-installation adjustments all height and level adjustment points are vertically accessible from above. The design also facilitates fast and reliable positioning of the trap contributing to reduced on-site coordination effort and enhancing overall installation safety. The installation methodology leverages the proven stabilisation principles of Duofix technology expertly adapted for horizontal floor-level integration. The system incorporates an integrated central point of contact facilitating rapid and precise planar alignment vital for stability. Crucially a factory-applied sealing fleece is included ensuring secure continuity in the waterproofing layer. To streamline post-installation adjustments all height and level adjustment points are vertically accessible from above. The design also facilitates fast and reliable positioning of the trap contributing to reduced on-site coordination effort and enhancing overall installation safety. STRUCTURAL AND DRAINAGE PERFORMANCE The Geberit system delivers robust structural integrity featuring a load-bearing capacity rated up to 300 kg. This performance level exceeds prevailing industry standards for integrated shower trays and associated drainage fittings providing confidence in its long-term durability. The system maintains high dimensional stability throughout the installation and operational lifecycle. Hydraulically the shower surface geometry and the trap fitting are optimised for peak efficiency. This design facilitates fast and reliable drainage effectively managing high water flow rates typical in power shower applications. Contamination control is managed via an integrated comb insert that acts as a coarse particulate filter effectively protecting the drainage system from blockages. FLEXIBILITY AND PROJECT COMPATIBILITY The Duofix frame offers significant configurational flexibility including a 180-degree rotational capability to adapt to various architectural constraints and pipe layouts. The frame is engineered for compatibility not only with the CleanFloor30 mineral composite surfaces but also with steel shower trays. Furthermore the system is suitable for deployment in both floor-even and conventional surface-mounted installation profiles offering versatility for different project requirements. CLEANFLOOR30 SHOWER SURFACE MATERIAL The CleanFloor30 shower surface is fabricated from a high-quality mineral composite. It features a smooth dirt-repellent surface finish that ensures easy cleaning and low maintenance. Its slip resistance is certified to Class B meeting safety standards. Tactilely the surface offers a velvety and pleasantly warm feel. Aesthetically it is available in multiple dimensions and in contemporary colours including matt white grey and graphite. KEY BENEFITS The integration of the Geberit CleanFloor30 and Duofix system yields substantial operational advantages: fewer installation steps reduced coordination effort between trades maximum system reliability through pre-matched components high load capacity and efficient drainage performance and the provision of an elegant easy-to-maintain design solution. Geberit provides a high-reliability system solution that meets the quality and performance expectations of the construction sector.

Read More
img

Geberit brings custom colour harmony to bathrooms

Swiss sanitary solutions provider Geberit has introduced a new level of design flexibility with its Sigma40 actuator plates and Type 40 urinal cover plates which are now available with customised finishes that can be colour-matched to bath and shower taps from a variety of third-party manufacturers. The new portfolio with numerous customised special colours and surfaces unlocks an expanded creative palette for interior designers and architects enabling seamless visual coherence across all bathroom fixtures. The Geberit Sigma40 actuator plate serves as the centrepiece of this initiative. Acting like a chameleon its surface can be individually adapted to align with the colours and finishes of fittings from leading international brands including Gessi Dornbracht THG Paris Hansgrohe/AXOR and Vola according to Geberit. The Type 40 cover plate for urinals is also included in this customisation portfolio extending design continuity across the entire bathroom environment. This diversity of options ensures that designers can achieve a unified aesthetic that reflects each project s unique mood and material concept. Geberit actuator plates are now also available in brushed nickel with the company responding to the interior design trend towards soft warm metal tones. This development further strengthens the brand s position as a design partner for contemporary bathroom concepts. Nickel and in particular brushed nickel has emerged as one of the most important trends in bathroom design and furnishings. The finish combines subtle elegance with a robust character creating a balanced overall look especially in bathrooms that feature warm colour palettes. Brushed nickel can also be paired effortlessly with other metals such as chrome or bronze delivering refined contrasts without making the design appear overloaded. For anyone redesigning or renovating a bathroom nickel therefore offers an exciting option that fulfils design maintenance and long-term value requirements all at once. The nickel finish is now available for the Geberit Sigma40 and Sigma70 flush plates as well as the Type 40 cover plate for urinals. The base material for these models is stainless steel chosen for its durability ease of cleaning and pleasant feel. In addition the surface features an easy-to-clean coating which makes fingerprints less visible and easier to remove an important benefit in both residential and high-traffic commercial bathrooms. Design-conscious customers will appreciate not only the visual harmony but also the refined engineering that defines the Sigma40 says Louise Pitt Head of Marketing and Communication (Gulf Office) at Geberit International Sales in Dubai. With its panoramic format and ultra-slim profile just 4 mm deep the Sigma40 offers perfect conditions for customer-specific surface treatments. These finishes are applied with the same precision and durability that characterise all Geberit products ensuring that bespoke design never compromises on performance or quality. TAILORED SOLUTIONS FOR EVERY PROJECT Thanks to the comprehensive portfolio of Geberit Sigma40 actuator plates and Type 40 cover plates with customised surfaces the specifications of virtually any project can be met. For developers interior designers and architects working on hospitality residential or commercial projects with specific design guidelines Geberit provides the flexibility to produce unique batches that align precisely with project requirements. At the same time individual homeowners and design enthusiasts can also enjoy access to this extensive range ensuring their personal bathrooms reflect the same level of bespoke design seen in high-end developments. By integrating a wide variety of colours and surface finishes Geberit makes it easy to achieve interior consistency from taps and fittings to flush plates and urinal covers creating bathrooms that are visually balanced and functionally exceptional Pitt concludes. Founded more than 150 years ago Geberit today is a European market leader with a strong international footprint providing added value when it comes to sanitary technology and bathroom ceramics. The group operates 26 production facilities worldwide including four outside Europe ensuring proximity to key regional markets. Headquartered in Rapperswil-Jona Geberit employs around 11 000 people in over 50 countries. In 2024 it reported net sales of CHF3.1 billion ( 3.9 million).

Read More
img

Asmou Real Estate Development, Geberit International Sales AG, and Hemaya sign Memorandum of Understanding to Support Vision 2030–Aligned Advancements in Sanitary Technology and Building Quality

Asmou Real Estate Development a leading Eastern Province developer in Saudi Arabia has signed a Memorandum of Understanding (MoU) with Geberit International Sales AG part of the global Geberit Group headquartered in Switzerland and Hemaya a DAC Group brand and authorised Geberit distributor in the Kingdom. The MoU establishes a collaborative framework to integrate advanced sustainable and high-performance sanitary systems across Asmou s residential and administrative projects. Under this agreement Geberit and Hemaya will provide engineering expertise technical design support certified product specifications installation training and reliable supply channels to ensure the effective incorporation of Geberit solutions into Asmou developments. This partnership strongly supports key pillars of Saudi Arabia s Vision 2030 including: Quality of Life Enhancement through modern hygienic and efficient building systems. Sustainability & Water Conservation via Geberit s water-efficient sanitary technologies. Local Capacity Building by training engineers and technical teams within the Kingdom. Infrastructure Excellence through alignment with global construction and engineering standards. Private Sector Empowerment by fostering high-value collaboration within the local construction ecosystem. Essam Kalthoum representative of Asmou Real Estate Development commented: Asmou is committed to developing modern communities that reflect the Kingdom s ambition for higher living standards sustainability and technical excellence. Our cooperation with Geberit and Hemaya aligns seamlessly with Vision 2030 and supports our mission to implement best-in-class building solutions that enhance the long-term value and quality of our projects. Tamer Qazi Managing Director of Geberit International Sales AG (Gulf Office) stated: We are pleased to formalise this cooperation with Asmou Real Estate Development and Hemaya. This agreement strengthens our shared commitment to advancing the quality and sustainability of Saudi Arabia s real estate projects in line with Vision 2030. Together we aim to deliver high-performance sanitary solutions that contribute to safer more efficient and future-ready communities across the Kingdom. Mahmoud El-Biali representing Hemaya added: Hemaya has been a proud partner of Geberit in Saudi Arabia and this agreement with Asmou represents a meaningful step forward for all three organisations. By combining Asmou s development expertise with Geberit s technology and our local technical support we can deliver reliable innovative and sustainable sanitary solutions that meet the evolving needs of the Saudi construction sector. The MoU defines clear mechanisms for technical coordination product availability and knowledge transfer while remaining non-binding. It serves as a platform for future project-specific agreements and long-term cooperation among the parties.

Read More
img

Geberit elevates luxury through invisible innovation

Swiss sanitary technology firm Geberit is positioning its invisible innovations as key to defining luxury and sustainability standards in the Gulf s expanding hotel and high-end residential property sector. The company known for its behind-the-wall technology stresses that guest experience is now defined as much by the unseen performance as the visible opulence. While bespoke interiors and stunning architecture set the scene true excellence lies in the invisible details the precision engineering behind the walls that ensures seamless comfort flawless and silent performance and water efficiency. Geberit s innovations are helping architects and developers redefine what luxury means in modern hotels and high-end residences across the Gulf region. Luxury today is about seamlessness a space where technology and design coexist effortlessly says Louise Pitt Marketing and Communications Manager at Geberit Gulf based in Dubai. In high-end hospitality guests expect everything to function beautifully without ever seeing what makes it work. That s where Geberit excels our systems are designed to be invisible yet indispensable. Through concealed cisterns wall-hung systems and minimalist flush plates Geberit provides architects and interior designers with freedom to create bathrooms that feel open elegant and timeless. What remains unseen precision engineering acoustic insulation and water-saving innovation ensures an experience that s as silent and reliable as it is luxurious she adds. SUSTAINABILITY: NEW MEASURE OF LUXURY Across the GCC countries major property developments are adopting stricter global and regional sustainability metrics including LEED Estidama and BREEAM. Water conservation resource efficiency and lifecycle durability are now integral to luxury standards. Geberit is leveraging this trend by highlighting its water-saving components. Pitt notes the shift in market expectation: Luxury and sustainability are no longer opposites. They now go hand-in-hand. Hotels are increasingly looking for long-term value solutions that reduce water consumption simplify maintenance and support environmental goals without compromising on aesthetics. Geberit s dual-flush and low-volume technologies enable hotels to achieve measurable water savings while long-lasting components minimise waste and maintenance costs a critical factor for large-scale hotel operations. These innovations align with green certifications such as LEED Estidama and BREEAM which are key benchmarks for sustainable development across the region. These benchmarks help set expectations for energy efficiency water performance indoor environmental quality materials and overall sustainability across global and regional projects. INNOVATION THAT ENHANCES GUEST EXPERIENCE Intelligent touch-free technologies now redefine comfort and hygiene. From sensor-operated flush plates to the AquaClean shower toilet Geberit s smart bathroom systems are raising expectations in premium hospitality environments. When guests walk into hotel bathrooms they may not consciously notice the engineering but they ll absolutely feel the quality says Pitt. That sense of ease silence and cleanliness is the result of carefully considered design and innovation. EMPOWERING ARCHITECTS AND DEVELOPERS Apart from enhancing luxury property and guest experience Geberit s modular systems are designed to simplify installation in guestrooms allowing architects and contractors to work efficiently without sacrificing creative freedom. In a region where construction timelines are tight and standards are high our goal is to make life easier for both designers and contractors Pitt notes. We provide solutions that adapt to the architectural vision not the other way around. This adaptability has made Geberit a trusted partner in flagship hospitality developments throughout the Gulf region where precision engineering and timeless design go hand-in-hand. REDEFINING HOSPITALITY IN THE GULF As the Gulf s hospitality landscape evolves so too does the definition of luxury. The new benchmark is understated sophistication built on sustainability wellness and effortless comfort Pitt states adding that Geberit s philosophy mirrors this shift perfectly: excellence through precision innovation and design that quietly enhances every experience. True luxury isn t loud Pitt adds. It s the quiet confidence that everything simply works beautifully reliably and sustainably. That s what today s guests notice even if they never see it Pitt adds. Geberit s trusted systems both behind and in front of the wall work seamlessly together to create an experience where technology and design become one. By using a complete Geberit system from the WC frame and cistern to the flush plate ceramics and drainage every element is perfectly coordinated for maximum performance durability and visual harmony ensuring long-term quality that reflects the essence of true luxury. Geberit Group is a European leader in the field of sanitary products and celebrated its 150th anniversary in 2024. The globally operating group has a strong local presence in most European countries providing unique added value when it comes to sanitary technology and bathroom ceramics. Its production network encompasses 26 facilities of which four are located overseas. Headquartered in Rapperswil-Jona Switzerland the group has around 11 000 employees in more than 50 countries and generated net sales of CHF3.1 billion ( 3.9 billion) in 2024.

Read More
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Geberit delivers efficiency across whole water cycle

Water is the foundation of life vital for nutrition essential for hygiene and indispensable in sustaining economies and societies. Within our homes offices hospitals schools and public buildings its journey follows three fundamental stages: supply use and drainage. While this cycle may appear straightforward managing water within modern buildings is a highly complex task that demands technological precision sustainable design and long-term efficiency. Geberit the Switzerland-headquartered sanitary technology specialist has positioned itself as the global leader uniquely able to provide integrated solutions across the entire water chain in buildings from fresh water supply to usage and ultimately waste water management. By addressing every stage of the water cycle Geberit ensures efficiency sustainability and reliability in the way water is handled. HOLISTIC APPROACH What distinguishes Geberit is its complete system-wide perspective. Its solutions seamlessly combine what is visible in front of the wall sanitary ceramics bathroom furniture actuator plates and flush systems with what operates behind the wall piping systems concealed cisterns installation systems and drainage solutions. This holistic approach delivers superior reliability and ensures compatibility across product categories. Architects engineers and installers benefit from knowing that every component whether exposed or hidden has been engineered to work in harmony with the rest of the system. The result: performance that reduces risks enhances comfort and safeguards resources. HARNESSING SCIENCE OF HYDRAULICS Central to Geberit s success is its mastery of hydraulics the science of directing water safely and efficiently through modern buildings. Advanced piping geometries flow-optimised systems and precision-engineered drainage ensure that water moves smoothly while reducing turbulence noise and the risk of blockages. Geberit s pioneering development of flow-optimised discharge stacks for example allows higher volumes of water to be drained through slimmer pipes reducing the space needed in buildings while lowering material use. This insight is a direct reflection of the company s core philosophy combining engineering competence with practical problem-solving. ENGINEERING SIMPLICITY Geberit s complex technology is always designed with simplicity as the ultimate goal. Its solutions are intuitive for installers reliable for facility managers and comfortable for end-users. By ensuring ease of installation minimal maintenance requirements and long service life the company provides sanitary systems that stand the test of time. This results not only in reduced operational costs but also in minimised environmental impact as products are designed for durability and energy efficiency. Geberit also prioritises modular adaptable systems that can evolve with changing building requirements. SUSTAINABILITY Sustainability is the driver of Geberit s innovations. With water scarcity recognised as one of the greatest global challenges of the future Geberit solutions focus on conserving this precious resource through high-performance flush systems dual-flush cisterns and water-efficient ceramics. Energy optimisation also extends to the company s production facilities which are continuously monitored and upgraded for efficiency and reduced emissions. For Geberit Mastering Water is a responsibility to balance human needs with environmental stewardship ensuring that water is managed sparingly safely and wisely across generations. Founded more than 150 years ago Geberit today is a European market leader with a strong international footprint providing added value when it comes to sanitary technology and bathroom ceramics. The group operates 26 production facilities worldwide including four outside Europe ensuring proximity to key regional markets. Headquartered in Rapperswil-Jona Geberit employs around 11 000 people in over 50 countries. In 2024 it reported net sales of CHF3.1 billion ( 3.9 million).

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