Saudi Minister of Tourism Ahmed Al-Khateeb has launched the official identity of the Northern Trail, a 1,200-kilometre tourism route connecting Riyadh to Jubbah in the Hail Region under the Saudi Winter 2026 programme.
Inspired by Saudi heritage sites and Najdi architecture, the
identity aims to showcase the trail’s cultural, historical and natural
attractions through a unified visual and marketing approach.
The Saudi Tourism Authority has invited hospitality
businesses, tour operators and service providers to adopt the identity in their
promotional activities. The initiative aims to boost domestic tourism, connect
destinations and support Saudi Vision 2030 objectives. -TradeArabia News Service
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