SCC Middle East has appointed Shams Hasan as Vice President of Sales as the company expands its UAE-based team and accelerates its growth plans across the Middle East.
Hasan will lead the company’s commercial development across the region, with responsibility for expanding SCC ME’s customer base and strengthening its engagement with government, critical industries and large enterprise.
He joins SCC from VAST Data, where he most recently led sales and strategy across the Middle East, TĂĽrkiye and Africa and was part of the regional leadership team that built the business from the ground up.
Senior roles
Prior to VAST Data, Hasan held senior roles with Dell Technologies in the UK and across the Middle East, Türkiye and Africa. During his time with Dell, he also fronted the company’s Realising 2030 research in the region.
Daniel Valle, CEO, SCC Middle East, said: “The timing of this appointment is important for us. We are building the business quickly, but we also want to build it properly and around people who genuinely understand this market.
“Shams understands it extremely well. More importantly, he knows the people and organisations shaping it. He brings relationships, credibility and experience in areas that are becoming increasingly important to our customers, particularly as AI moves from experimentation into real operational environments.
“Our opportunity is to put the customer at the heart of that technology conversation and help turn ambition into measurable progress. Shams will play a very important role in helping us do that.”
Long-term mindset
“I’ve spent a large part of my career working with customers and partners across this region, and relationships here are built over time. SCC understands that. It is a business that measures relationships in years and decades rather than quarters, and that long-term mindset resonates strongly in this market.
“My focus is straightforward: get in front of the right organisations, deliver sales growth and turn the opportunity we see across the region into long-term customer relationships.”
Hasan holds a BSc in Electrical Engineering from the University of Texas at Austin. He also holds an MBA from Columbia Business School, where he received Dean’s Honors, and an MBA from London Business School, where he graduated with Distinction.
James Rigby, Executive Chairman, SCC, said: “Being a family-owned business shapes the way we think about growth. We have been building SCC for more than 50 years and that naturally gives you a different perspective. You invest in people, you build relationships and you think about where the business needs to be in five, ten and twenty years, not simply the next quarter.
“That is the approach we are taking in the Middle East. We are here to build something meaningful and sustainable, based on the same values and customer-first philosophy that have earned SCC trust over many years.
“Shams has spent much of his career building businesses and relationships in technology markets and I think that builder’s mindset makes him a very good fit for what Daniel and the team are creating in the region.”—TradeArabia News Service
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