COMMERCIAL NEWS

Marking Emirati Women’s Day, Emirates NBD, a leading banking group, has launched a campaign under the unifying theme, ‘Banat Zayed’ (Daughters of Zayed). 

The campaign honours the contributions of Emirati women within the bank and, more broadly, across all spheres of society.

Inspired by the legacy of the founding father of the UAE, the late Sheikh Zayed bin Sultan Al Nahyan, who championed the empowerment and pivotal role of women in building the nation, ‘Banat Zayed’ serves as an overarching narrative supporting Emirates NBD’s internal and external celebrations, activations and community engagements.

Central to the campaign is a brand film that pays tribute to Emirati women through the eyes of family and society. The film highlights how the core values instilled by Sheikh Zayed bin Sultan Al Nahyan continue to inspire generations of women to lead, innovate, serve and excel across diverse roles, ranging from healthcare, artificial intelligence and diplomacy to sports, entrepreneurship and family life. Through this narrative, the film emphasises that every Emirati woman, in her own unique way, carries a lasting legacy of ambition, resilience and national pride as she actively builds the future of the UAE.

As part of the campaign, Emirates NBD was also a major sponsor at the special Emirati Women’s Day event hosted at Expo City Dubai on August 27, 2026, titled ‘Her Nation, Her Strength,’ which brought together female Emirati leaders from a broad range of sectors, who shared powerful stories under the core theme of demonstrating resilience under pressure.

Internally, Emirates NBD has been hosting a series of events under the ‘Banat Zayed’ banner, celebrating Emirati women. This includes an exclusive staff event at the Bvlgari Resort Dubai, featuring Dr. Rafeaa Ghobash, founder of the Women’s Museum. Key sessions will explore the historical journey of Emirati women, their growing impact on the global stage and mental health insights led by prominent experts. The event will also mark the official unveiling of the inaugural ‘Pearl Awards,’ designed to recognise and celebrate the contributions of outstanding Emirati women across the organisation.

Beyond the celebrations, 'Banat Zayed' reflects Emirates NBD's commitment to developing UAE National female talent. From specialised career mobility and leadership paths to sponsored MBA scholarships, mentoring programmes and international rotation opportunities, these initiatives are designed to fast-track high-potential Emirati women into senior roles as the bank grows across new markets.

Eman Abdulrazzaq, Group Chief Operating Officer and Group Chief Human Resources Officer at Emirates NBD, said: "'Banat Zayed' is more than a marketing campaign here at Emirates NBD; it's a living reminder that every Emirati woman has the opportunity and the trust to lead within our organisation, as we grow in the UAE and especially internationally. Whether through specialised career mobility and leadership paths, sponsored MBA scholarships or mentoring programmes, elevating Emirati women to the top of Emirates NBD isn't just about our bank's success; it's part of the legacy of the late Sheikh Zayed envisioned for this nation. For any ambitious Emirati woman building her career, there's no better place to do it than here."—TradeArabia News Service

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