Red Sea Global (RSG), a PIF company and regenerative tourism developer, has renewed its sponsorship of Al-Ahli Saudi Football Club for the 2026-2027 season, extending a partnership that began in 2023.
Under the new agreement, AMAALA will feature on the front of
Al-Ahli's first-team shirts, replacing the Red Sea Global brand as the
partnership enters a new phase.
“When we signed with Al-Ahli three seasons ago, we made a
commitment to be an active partner in the journey of Saudi sport. Today, as
AMAALA opens to the world, it is fitting that our partnership also enters a new
chapter. Both sport and wellness are built on the pursuit of performance,
wellbeing and human potential, making this a natural partnership. By bringing
the AMAALA name to the front of the team's shirt, we are introducing one of the
world's most comprehensive wellness destinations to millions of football fans
across the Kingdom and beyond,” said John Pagano, Group CEO at Red Sea Global.
RSG became Al-Ahli's Platinum Sponsor in June 2023. Since
then, the club has won back-to-back AFC Champions League Elite titles in 2025
and 2026, along with the 2025 Saudi Super Cup.
The branding change reflects AMAALA's shift from development
to operations following the arrival of its first guests earlier this year.
Located on Saudi Arabia's northwestern coast, AMAALA combines luxury
hospitality, wellness, culture and marine experiences.
Four Seasons Resort and Residences AMAALA and Six Senses
AMAALA are now open, with six additional resorts expected to open in the coming
months.
Fabrice Bocquet, Chief Executive Officer of Al-Ahli Saudi
Football Club Company, said: “Renewing our partnership with Red Sea Global
extends a relationship that has proven its value over three seasons,
accompanying the club's journey and its achievements. For our first team to
carry the AMAALA name is an honor that reflects the club's standing and
connects our fans' passion with a global Saudi destination. In this next phase,
we look forward to a deeper partnership that serves the club, Saudi sport, and
the aspirations of our loyal supporters.”
The renewed sponsorship supports RSG's strategy to raise
AMAALA's profile across Saudi Arabia and the wider region while contributing to
Vision 2030's goals of connecting tourism, sport and national development. -TradeArabia News Service
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