PHD MENA, an Omnicom Media agency, has been appointed as media agency of record for Wynn Al Marjan Island in Ras Al Khaimah.
The appointment will see PHD MENA support the opening of Wynn's seventh global destination, in Ras Al Khaimah, marking the brandâs first presence in the Middle East and one of the regionâs most high-profile tourism developments, said a statement.
Under the remit, PHD MENA will lead global media strategy and planning. The partnership spans strategy, communications planning, data and digital activation, while also supporting the development of Wynn Al Marjan Islandâs longer-term in-house marketing capabilities.
As part of the remit, PHD MENA will also work with Omnicom-owned digital analytics and cloud consultancy, TRKKN, to support the development of the brandâs marketing technology infrastructure ahead of its opening.
Christian Fedorczuk, CEO, PHD MENA, commented: âWeâre drawn to projects that become the cultural fabric of the region, and Wynn Al Marjan Island is an important example of that. As Ras Al Khaimah continues to grow its tourism ambitions, this development represents a significant moment for the emirate. Wynn Al Marjan Island already has a strong creative vision, and our role is to help bring that to life across the wider media ecosystem through storytelling, speed, close collaboration and trusted partnership.â - TradeArabia News Service
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