Dubai Esports & Games Festival (DEF) 2026, running till June 7, has brought together gaming, esports, technology, creativity and entertainment through an expanded programme of experiences designed to engage players, fans, families and industry professionals alike.
Leading organisations from across the public and private sectors have also come together to support the continued growth of Dubai’s gaming and esports ecosystem, helping create new opportunities for players, creators, developers and aspiring industry professionals.
The event is organised by Dubai Festivals and Retail Establishment (DFRE), part of the Dubai Department of Economy and Tourism (DET).
Through partnerships spanning technology, culture, mobility, retail and entertainment, this year’s festival reflects a shared commitment to supporting emerging talent, fostering innovation, and creating pathways for the next generation of gaming professionals across the region.
Beyond live gaming experiences, DEF 2026 also supports the development of future gaming talent through initiatives including the GameOn Programme, Education Engagement Programme, School Cups, and the DEF Educational Summit, helping connect students, educators and aspiring professionals with opportunities across the wider gaming industry.
Presented by du and backed by major partners, including Amazon; Dubai Culture and Arts Authority (Dubai Culture); Jetour UAE, part of Elite Group Holding; and talabat, DEF 2026 demonstrates how organisations across diverse sectors are helping shape the future of gaming in Dubai.
Their support is helping deliver an expanded programme of esports tournaments, interactive experiences, educational initiatives, cosplay competitions, community activations and industry platforms designed to inspire participation and support the continued growth of Dubai’s gaming sector.
DEF 2026 supports Dubai’s wider ambition to become a global hub for gaming, esports and digital innovation, bringing together industry leaders, talent and gaming communities through one of the region’s largest gaming festivals.
Karim Benkirane, Chief Commercial Officer at du, presenting partner of DEF, said: “At du, we are committed in harnessing technology and connectivity to create digital experiences that bring people closer to opportunities, communities and passions that matter to them. As presenting partner of Dubai Esports & Games Festival 2026, we are proud to support a platform that brings together gamers, creators, industry leaders and families in an environment that is shaped by innovation, learning and engagement. Gaming is one of the most dynamic expressions of today’s digital culture, through our partnership, we aim to help enrich the experience for participants while inspiring young people to explore new skills, ideas and possibilities for the future. We are also proud to support initiatives that contribute to Dubai’s vision of becoming a global destination for innovation, creativity and digital excellence.”
Shaima Rashed Al Suwaidi, CEO of the Arts, Design & Literature Sector at Dubai Culture, said: “The Dubai Esports & Games Festival is a key platform for advancing the cultural and creative industries, fostering innovation, and equipping future generations with the skills needed to succeed in an increasingly digital world. As one of the fastest-growing sectors globally, gaming and esports continue to unlock new opportunities for talent, creators, and entrepreneurs, while driving innovation across a wide range of creative disciplines. The festival’s value lies in its ability to bring together partners, industry leaders, and stakeholders from across the creative ecosystem, creating opportunities for collaboration, knowledge exchange, and the development of a dynamic environment that supports the sector’s continued growth and evolution."
Al Suwaidi added: "Through our partnership with the festival, we are committed to supporting initiatives that empower young people and emerging talent to explore the creative and professional pathways offered by the gaming and esports industry. The festival provides a unique opportunity to develop skills at the intersection of art, design, technology, and innovation, while highlighting the importance of strategic partnerships in strengthening the sector’s competitiveness and accelerating its growth. DEF reinforces Dubai’s position as a global hub for the creative economy and a leading destination for talent and innovation." - TradeArabia News Service
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