Wego, an online travel marketplace in Mena, has announced a strategic collaboration with the TĂĽrkiye Tourism Promotion and Development Agency (TGA) to enhance how travellers across the Mena region discover, explore, and plan trips to TĂĽrkiye.
The partnership
focuses on elevating destination discovery through richer content, deeper
insights, and more intuitive trip planning, enabling travellers to explore
Türkiye’s wide-ranging cultural, historical, and natural experiences with
greater confidence.
Commenting on the
partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “Türkiye
continues to resonate strongly with travellers across the Mena region because
it offers such a rich mix of culture, nature, cuisine, and accessibility.
Through our collaboration with the TĂĽrkiye Tourism Promotion and Development
Agency, we are enhancing how travellers discover and plan their journeys by
bringing meaningful destination content and inspiration directly onto the Wego
platform. This partnership supports smarter trip planning and encourages
travellers to explore TĂĽrkiye more deeply, across regions and throughout the
year.”
Sinan Seha TĂĽrkseven,
General Manager of Türkiye Tourism Promotion and Development Agency, said: “Partnering
with Wego allows us to tap into a broad target audience across the Middle East
and North Africa. We enjoy reaching out to consumers through a platform they
already trust for travel planning. This collaboration supports our vision of
presenting TĂĽrkiye as a destination that offers both cultural familiarity and
depth, from historic cities and coastal regions to culinary routes and
nature-based experiences. We look forward to welcoming more travellers to
discover Türkiye’s diversity across all seasons.” -TradeArabia News Service
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