The National Travel Operator – Visit Oman, a subsidiary of OMRAN Group, marks its five-year anniversary, showcasing its role in transforming Oman’s tourism sector through digital innovation and global connectivity.
Over this period,
Visit Oman has built a fully digital B2B booking platform, achieving IATA
certification, GDS integration, partnerships with over 85 airlines, and
real-time access to more than 140 hotels across the country.
The platform has
onboarded over 390 trade partners in over 55 countries and connected more than 250 local
tourism providers, with 80% being SMEs, helping expand global distribution of
Omani tourism products. It has also digitised over 350 tourism services,
strengthening access for international markets.
A major milestone was
the 2024 launch of the Digital Travel Hub, enabling AI-powered global
distribution of Omani experiences across over 170 markets and multiple languages.
Visit Oman also
introduced the country’s first licensed short-stay accommodation platform,
featuring eco-lodges and heritage stays.
Marketing and outreach initiatives, including global digital campaigns and training programs for over 93,000 travel agents, have attracted more than 150,000 visitors.
The platform
also supports B2C services, MICE tourism, stopover programs with Oman Air, and
major events such as IRONMAN Oman and World Cup qualifiers.
By integrating air
travel, accommodation, tours, and services into a unified digital ecosystem,
Visit Oman has reduced barriers for SMEs, strengthened supplier connectivity,
and created a national tourism marketplace.
This supports Oman’s
goals of economic diversification, employment growth, and sustainable tourism
development while enhancing the overall visitor experience.
“Five years ago, Visit Oman set out to make
booking Oman seamless and accessible to the world, while ensuring long-term
sustainability for our local tourism providers,” said Ayad Al Balushi, Group CEO
of OMRAN Group. “Today, Visit Oman stands as the nation’s unified travel
platform, bridging global demand with Omani supply through secure, advanced,
and scalable technology, and elevating the visitor journey from discovery and
booking to arrival at the destination.”
Shabib Al Maamari, Managing Director of
Visit Oman, added: “Our next chapter focuses on deepening the distribution of
Omani tourism experiences to reach broader target segments across key source
markets, broadening category choice, and continuously improving conversion
through advanced technologies and digital marketing, while continuing to
empower local tourism providers and SMEs on the global digital tourism map.” -TradeArabia News Service
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