The National Travel Operator – Visit Oman has announced the signing of strategic Meetings, Incentives, Conferences & Exhibitions (MICE) partnership agreements with three exhibition organisers, further strengthening its role in enabling seamless travel experiences for participants and visitors arriving in the Sultanate of Oman throughout 2026.
The agreements were formalised with:
These partnerships position Visit Oman as the official Travel Experience Partner for a series of major exhibitions and conferences taking place across Oman, enhancing the digital infrastructure that supports the country’s growing MICE sector.
Visit Oman will activate an integrated travel experience ecosystem designed to simplify and streamline the entire travel journey for event attendees. This includes:
A one‑stop‑shop booking experience for flights, hotels, transfers, and curated experiences.
With 13 exhibitions scheduled between February and December 2026, including the IORA Aquaculture and Fisheries Business Forum, Oman Petroleum & Energy Show, Oman Sustainability Week, Oman Design & Build Week, and COMEX, the partnerships will play a key role in supporting Oman’s ambition to position itself as a regional hub for business travel and large‑scale events.
Visit Oman’s digital booking platform connects trade partners and travelers to a holistic inventory of over 200 local tourism providers and experiences (80% of which are SMEs) alongside 80+ international airlines and more than 100 accommodation options.
This network enables visitors to access authentic, diverse, and seamless travel options through a single, consolidated digital ecosystem.
Hamed Al Qamshouai, Tourism Products Director at Visit Oman, said: “These partnerships underscore our commitment to enhancing Oman’s position as a leading MICE destination. By offering a fully integrated travel experience through our digital platform, we ensure that every traveler’s journey, from planning to arrival to exploration is efficient, seamless, and memorable, while empowering local tourism providers through digital distribution” -TradeArabia News Service
Send us your company’s news today and they could be featured on ABC’s Community News tommorow.
