Hansgrohe Group, a global leader in innovative bathroom and kitchen solutions, has officially opened a new showroom on Najda Street, Abu Dhabi, in partnership with Mac Al Gurg, a leading provider of sanitaryware solutions and part of the Al Gurg Group.
The new showroom presents a comprehensive selection of hansgrohe and AXOR faucets and shower solutions alongside premium sanitary ceramics, offering architects, designers, and homeowners a fully integrated and immersive bathroom experience.
The collaboration reflects a shared commitment to German engineering excellence, design innovation, and sustainability—tailored to the specific needs of the regional market, said a statement.
The official ribbon-cutting ceremony was led by key management from Hansgrohe Group and Mac Al Gurg, including Jeet Khanna, CEO, Building Materials Division, Mac Al Gurg; Gregory Crouzeix, Managing Director Middle East, Hansgrohe Group; Fawzy Tello, Regional Sales Manager Middle East, Hansgrohe Group and Marija Cerauskaite, Marketing Manager, Hansgrohe Group. Novienne Lacquiere, Marketing Specialist, Mac Al Gurg; and Sakhr AlHaj, Sales Manager Abu Dhabi & Oman, Hansgrohe Group, were also present.
The new showroom incorporates immersive displays of hansgrohe and AXOR bathroom and kitchen solutions. The collection features faucets, overhead showers, shower sets, hand showers, and thermostatic modules for both concealed and exposed installations. Highlighted product ranges include hansgrohe Raindance Alive, AXOR ShowerSphere (designed by Antonio Citterio), and ceramic solutions such as the hansgrohe iFrame Universal paired with the Lavapura Element S WC, presenting a cohesive and holistic bathroom experience.
Designed as an experiential space, the showroom features curated bathroom and kitchen settings showcasing hansgrohe and AXOR collections. The portfolio includes faucets, overhead showers, shower systems, hand showers, and thermostatic solutions for both concealed and exposed installations. Highlighted ranges include hansgrohe Raindance Alive, AXOR ShowerSphere by Antonio Citterio, and ceramic solutions such as the hansgrohe iFrame Universal paired with the Lavapura Element S WC, demonstrating a cohesive, holistic approach to modern bathroom design.
“As a leading provider of building material solutions in the UAE, Mac Al Gurg is proud to partner with Hansgrohe Group, a brand synonymous with German quality, innovation, and design excellence,” said Jeet Khanna, CEO of BMD. “Together, we aim to elevate standards in the bathroom industry by delivering tailored, future-ready solutions that respond to the evolving needs of our customers.”
“This new showroom marks an important milestone in strengthening our partnership with Mac Al Gurg and expanding Hansgrohe Group’s presence in the UAE,” added Gregory Crouzeix, Managing Director Middle East, Hansgrohe SE. “By combining our premium brands with Mac Al Gurg’s strong local expertise, we are well positioned to support upcoming projects and deliver exceptional value to our customers.” – TradeArabia News Service
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