Tech Mahindra, a leading global provider of technology consulting and digital solutions to enterprises across industries, marked its 39th anniversary with the launch of a bold new brand identity — a statement of its evolution into a progressive, purpose-led transformation partner.
The refreshed identity underscores Tech Mahindra’s ambition to shape the AI-native enterprise of the future, blending next-generation technologies with decades of deep industry expertise to deliver tangible value for customers worldwide.
In an exclusive interview with TradeArabia, Sahil Dhawan, President and Head – IMEA Business at Tech Mahindra, highlights the company’s strong focus on the Middle East, a region he describes as integral to its global growth strategy. With the GCC rapidly emerging as a global hub for artificial intelligence, sustainability, and smart infrastructure, Tech Mahindra is doubling down on strategic partnerships to co-create the region’s next wave of innovation, he says.
Excerpts from the interview:
Tech Mahindra’s three-year transformation roadmap focuses on scale, speed, and sustainability. Could you share how this roadmap is progressing and what new priorities are emerging?
Over the past three years, Tech Mahindra has been reshaping itself into a more focused, agile, and future-ready organisation. The transformation has been guided by a simple ambition — to deliver technology that is intelligent, ethical, and sustainable in equal measure.
By focusing on AI, cloud, and digital engineering, we have moved from incremental improvements to large-scale reinvention, enabling customers to act quickly, make smarter decisions, and build resilience. What distinguishes us is our emphasis on responsible innovation. Our AI Delivered Right strategy ensures that ethics are built into every layer of design, deployment, and decision-making.
Sustainability now sits at the core of our delivery model. From AI-driven Environmental, Social, and Governance (ESG) insights that simplify compliance, to Green IT and cloud strategies that cut emissions while improving efficiency, every engagement is designed to drive measurable environmental and social outcomes.
A key milestone in this journey is our refreshed brand identity, which reflects our evolution into a progressive, purpose-driven transformation partner. It celebrates our rich heritage while positioning Tech Mahindra at the forefront of AI-native enterprise creation where next-generation technologies and decades of industry expertise converge to drive real value for customers globally.
We’re not just transforming how enterprises operate; we’re redefining what responsible transformation looks like while combining speed, scale, and sustainability to create impact that endures.
The Gulf region has become a focal point for global technology investment. How important is the Middle East, particularly the GCC, to Tech Mahindra’s global growth strategy?
The Middle East, especially the GCC, is integral to our global growth strategy. The region’s bold digital-first vision, underpinned by progressive government initiatives like UAE’s Digital Government Strategy and Saudi Vision 2030, aligns seamlessly with our transformation-led approach.
We are proud to be active collaborators in national programs across telecom, energy, government, and financial services, helping shape the digital backbone of tomorrow’s economies. With the GCC rapidly emerging as a global nexus for artificial intelligence, sustainability, and smart infrastructure, Tech Mahindra is deeply committed to co-creating this next wave of innovation through strategic partnerships, local talent development, and cutting-edge solutions.
Could you outline Tech Mahindra’s expansion plans in the Gulf, especially in emerging areas like AI, smart cities, sustainability, and energy transition?
Tech Mahindra is investing heavily in artificial intelligence, establishing local innovation hubs to co-create scalable AI solutions with governments and enterprises. Our Muscat Technology Development Centre and Maker’s Lab empower Omani nationals with cutting-edge skills across emerging technologies, while our Riyadh Data & AI Cloud Centre of Excellence drives the training and upskilling of Saudi nationals across the full spectrum of digital capabilities.
Our initiatives focus on ethical AI, intelligent automation, and predictive analytics tailored to regional needs. Tech Mahindra is also deeply involved in smart city development, leveraging technologies like 5G, IoT, and digital twins to modernize urban infrastructure and enhance citizen services.
Strategic partnerships and local talent development are central to our approach, enabling the company to deliver transformation-led outcomes across telecom, energy, government, and financial services. In the long run, the goal is to establish a sustainable, scalable ecosystem for innovation, delivery, and talent development across the region, one that thrives on co-investment in local partnerships, advancement of digital skills, and AI-led transformation that is secure, inclusive, and attuned to regional priorities.
Beyond your traditional markets, where do you see the next wave of growth coming from? How is Tech Mahindra positioning itself to capture opportunities in these new geographies?
Our next growth wave is emerging from high-potential markets such as the Middle East, Africa, and Latin America. These regions are rapidly embracing digital transformation, and we’re positioning ourselves as a local partner with global capabilities. We are leveraging our global experience while adapting to regional priorities.
For example, in Saudi Arabia, we’re partnering with a leading national oil company to modernize its IT landscape and scale digital innovation, while in automotive, our AI-driven engineering solutions have improved delivery velocity. We have also helped Saudi Arabia’s Special Economic Zone City attract global customers and High Net-Worth Individuals (HNIs). Built on Unreal, the immersive metaverse experience is designed to experience the next-generation city and engage in various activities and attractions within the digital landscape. These examples reflect our focus on becoming long-term strategic partners to enterprises driving the region’s digital future. By combining domain expertise, strong alliances, and localized innovation, Tech Mahindra is creating adaptive, scalable solutions that meet regional ambitions while aligning with our global strategy.
AI has become a defining force for the global technology sector. How central is AI to Tech Mahindra’s overall business strategy, and how do you see it transforming your service offerings and client engagement?
AI lies at the core of everything we do at Tech Mahindra. We are embedding AI across our offerings, spanning customer experience, engineering, sustainability, and design, to help build AI-native enterprises. By integrating advanced AI capabilities such as large language models, agentic AI, and digital twins across industries, we are enabling faster innovation, predictive insights, and deeper personalization for our customers. Our focus remains on responsible AI, ensuring that technology drives both business excellence and societal good. This transformation is redefining how we co-create, innovate, and scale alongside our partners worldwide.
What kind of collaborations or alliances are you exploring globally and in the Middle East to strengthen your innovation edge?
Collaboration lies at the core of our innovation strategy. Globally, we partner with hyperscalers, universities, and emerging tech players in AI, 5G, and cloud, while in the Middle East, we are strengthening alliances with governments and enterprises to advance smart city, energy, and sustainability goals.
Over the past year, we have strengthened our innovation edge through high-impact collaborations, co-developing next-generation hybrid and multi-cloud solutions on our Cloud BlazeTech platform and launching advanced managed services to enhance enterprise cloud security.
Regionally, we have set an Innovation & Technology Development Center in Oman and the Riyadh Data & AI Cloud Centre of Excellence in Saudi Arabia to drive AI, cloud, and 5G solutions while nurturing local talent. We were named Global Partner of the Year by Temenos for our delivery excellence in financial services. Together, these collaborations blend global expertise with regional insight, driving innovation that’s both locally relevant and globally scalable.
As Tech Mahindra approaches its 39th anniversary, you’ve unveiled a refreshed brand identity. How does the new identity capture the essence of the company's transformation?
As we mark the 39th anniversary of Tech Mahindra, our refreshed brand identity is a purposeful reaffirmation of who we are today and a confident statement of where we’re headed. This is not simply a new logo or visual palette; it’s a refined articulation of our essence: agile, bold, collaborative, discerning.
Our promise of ‘Scale at Speed™’ remains at the heart of our story and this evolution amplifies that commitment in the era of AI-driven transformation. The refreshed identity honours our nearly four-decade heritage of innovation and trust, while decisively positioning us as a future-ready partner for global enterprises.
Visually, the introduction of the ‘lozenge’ symbol, inspired by the iconic Mahindra ‘Rise’ beam, anchors our identity in the larger Mahindra ecosystem, while offering a fresh, distinctive mark of focus, ambition and clarity. Through this identity, we speak to our customers, partners and colleagues: the same Tech Mahindra you know but with renewed clarity, unified purpose and readiness to lead in the next chapter.
Looking ahead, how do you envision Tech Mahindra’s identity evolving over the next five years in an increasingly AI-led world?
In the next five years, Tech Mahindra’s identity will continue to evolve as a symbol of purposeful transformation, anchored in AI, human-centric design, and sustainability. Our refreshed brand is built to adapt to an AI-first world, reflecting clarity, creativity, and confidence. We aim to be the partner of choice for enterprises seeking digital excellence and positive impact, helping shape a more intelligent, connected, and responsible future. -TradeArabia News Service
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