pX, the region’s first AI-powered platform that aims to transform real estate decision-making in the region by bringing institutional-grade infrastructure, was launched today in Dubai.

 

Built to meet the growing demand for speed, clarity, and tailored insight, pX moves beyond static dashboards to deliver actionable insights, and decision-ready storylines, the company said.

 

The launch comes with the announcement of an exclusive partnership with REalyse, the UK’s leading real estate intelligence provider. Under the agreement, pX becomes the sole platform in the GCC with access to REalyse’s proprietary decision-making technology, which currently powers institutions like CBRE, Invesco, and several branches of the UK government.

 

Since quietly going live in August 2024, pX has been working behind the scenes to localise and deploy this technology to reflect the region’s unique dynamics — from the fast-evolving regulatory frameworks in the UAE to the scale of giga-projects underway in Saudi Arabia.

 

“This isn’t just a tech partnership — it’s a response to a structural gap,” said Guelane Mansour, Co-founder and CEO of pX. “Global institutional capital is flooding into the Gulf, but the infrastructure hasn’t kept up. There’s vision, there’s capital, but no system built for the pace, scale, and precision that sophisticated investors demand. That’s what we’re building at pX: the decision backbone this region has been missing.”

 

Combining AI with market expertise

Designed to be more than just a data aggregator, the platform combines AI with market expertise to turn fragmented data, and static dashboards into coherent, strategic narratives. Whether it’s underwriting the acquisition of an asset, assessing a new master plan’s viability, or planning a new zoning law, pX enables stakeholders to act with greater speed, conviction, and confidence.

 

“It’s about giving decision-makers a new kind of superpower — clarity,” Mansour noted. “From developers and governments to banks and consultants, everyone is struggling with data overload and insight scarcity. We built pX to flip that equation.”

 

Gavriel Merkado, Founder and CEO of REalyse, shared his enthusiasm about the partnership: “We’re excited to partner with pX in bringing this advanced capability to the GCC, which will enable institutional investors, developers and governments to make faster and more accurate decisions with greater confidence in the dynamic and rapidly expanding GCC market. The pX team brings excellent technical capabilities, innovative approaches and deep local market knowledge to bear and we’re proud to partner with them.” 

 

A new infrastructure for real estate

While PropTech has made waves globally, most solutions in the region have been surface-level — offering visualizations, CRM systems, or property listing platforms. pX goes deeper. It is designed to become the intelligence infrastructure of the Gulf’s real estate sector, providing decision-makers with a single source of truth that facilitates better planning, financing, development, and governance.

 

This infrastructure allows governments to run more agile and data-informed urban strategies. Developers can assess project feasibility in days instead of months. Institutional investors can understand pipeline risk and opportunity with confidence. And consultants can shift from reporting on the market to helping shape it.

 

With operations now live, and early pilots already underway with both private and public sector partners, pX is entering its next phase of growth. The company is also finalising a series of strategic collaborations with local municipalities, regional developers, and investment firms — with more announcements expected in Q4 2025. - TradeArabia News Service