Oman Air has signed a strategic Memorandum of Understanding (MoU) with the Nation Brand Office, aiming to strengthen Oman's global presence.

 

Oman Air will serve as a flagship channel for storytelling, bringing the essence of Oman's Nation Brand to life through every journey it operates.

 

The Nation Brand Office will collaborate with Oman Air to co-develop brand integration initiatives, position Oman in key strategic markets, and unlock new storytelling opportunities.

 

This collaboration builds on earlier efforts, such as wearing brand brooches by Oman Air spokespersons and logo visibility during key media engagements.

 

“This partnership is more than symbolic, it’s strategic,” said His Highness Dr. Faris bin Turki Al Said, Assistant Professor at Sultan Qaboos University and a member of the Nation Brand Technical Team. “Oman Air represents our first impression to the world. Infusing our national brand across such a visible platform sends a strong, unified message about Oman and the opportunities it offers in tourism, investment, and as a thriving destination overall.”

 

Con Korfiatis, Chief Executive Officer of Oman Air, added: “We have always carried the soul of Oman across continents from our cabin service to our iconic hospitality. This MoU signals a new chapter, where our brand and our nation’s brand walk hand in hand. We are proud to be one of the key strategic partners of this initiative, and even prouder to be part of the journey shaping how Oman is seen, felt, and remembered around the world.” -TradeArabia News Service