Oman’s national travel operator – Visit Oman and Civitatis have launched a dynamic digital campaign during its participation at Fitur 2025 in Madrid, Spain, in a move to inspire Spanish travellers to explore the sultanate. 

 

As part of an ongoing partnership, this collaboration empowers travellers worldwide to seamlessly discover and book an array of Omani tours and attractions directly through the user-friendly Civitatis platform. 

 

Recognised as a B2B2C marketplace with over 90,000 activities worldwide in Spanish and a leader in excursions and guided tours, Civitatis now features nearly 50 unique experiences from local tourism providers in Oman. Carefully curated to appeal to a global audience, with a focus on the European market and travellers from Spain, this complements and aligns with the Ministry of Heritage and Tourism's strategic efforts to promote Oman in key source markets.

 

"Visit Oman's collaboration with Civitatis represents a significant step forward in fulfilling our commitment to showcasing the entire travel supply chain of Oman to a global audience and driving inbound tourism to the Sultanate of Oman through joint campaigns and bookable experiences," said Shabib Al Maamari, Managing Director at Visit Oman. 

 

"By digitally distributing these unique experiences from local tourism providers on a global stage, we not only achieve awareness of unexplored experiences across the country, but also drive direct bookings and contribute to the growth of the tourism sector. Visit Oman serves as a vital bridge, connecting global demand – from travel trade partners and discerning travellers worldwide – with the exceptional offerings of our diverse supply of tourism providers."

 

"We are pleased to expand our partnership with Visit Oman and make it easier for travellers to explore this fascinating country," said Enrique Espinel, Chief Operating Officer at Civitatis. "By adding nearly 50 unique and culturally rich Omani experiences to our platform, we are providing travellers with more options to discover authentic adventures. This collaboration aligns with our mission to connect travellers with exceptional travel experiences worldwide, and we believe Oman has the potential to become a popular destination for our users."

 

The campaign highlights a variety of experiences, including: Stargazing in the mountains of Jabal Akhdar, exploring the historic Bukha Fort in Musandam, overnight desert camping in the Empty Quarter, thrilling hot air balloon rides over the A'Sharqiyah Sands, and many more memorable experiences that complete a unique travel itinerary in Oman. These carefully curated experiences showcase the diverse beauty and cultural richness of Oman, from its dramatic mountains and desert landscapes to its ancient forts and vibrant cities.

 

Visit Oman provides a wealth of curated content and storytelling resources, inspiring visitors to explore Oman's limitless potential. With a treasure trove of untapped travel offerings, Visit Oman empowers local businesses and SMEs by enabling live bookings and instant confirmations. This makes it easier for travellers and international travel agents to find the right experiences, and for local suppliers to market their offerings in source markets on a global scale. 

 

Committed to the National Tourism Strategy 2040, Visit Oman is dedicated to promoting Oman’s tourism industry, supported by the Ministry of Heritage and Tourism, showcasing its unique beauty and authenticity to the world. We make travel easier with a digitised booking process, one seamless booking at a time.  -TradeArabia News Service