City Centre Bahrain wins big at Retail Congress Mena 2022
COMMERCIAL NEWS
City Centre Bahrain, the premier shopping, entertainment and lifestyle destination in the kingdom, has won three prestigious awards at the region’s largest retail and shopping centre event, the Retail Congress Mena 2022, said its developer Majid Al Futtaim.
A leading retail and leisure pioneer across the Middle East, Africa and Asia, Majid Al Futtaim owns and operates 29 shopping malls (including City Centre malls), 13 hotels and four mixed-use communities.
The three awards were presented for City Centre Bahrain’s Bahrain National Day campaign “Love for your country is the motive,” the Ramadan campaign “Smiles for Ramadan”, and the Summer campaign, “Summer Vibes!”
The top honours were for City Centre Bahrain’s engaging, interactive and successful campaigns that brought together the local community, inspired others, and spread joy throughout the Kingdom, said a top official.
Retail Congress MENA 2022 is organised by the Middle East Council of Shopping Centres & Retailers, Dubai Chamber of Commerce and Dubai Association Centre, and is held under the theme of “The Year of New Opportunities”.
The conference brings together industry and thought leaders to learn new insights, strategies and innovation opportunities in the world of shopping and retail.
"We are incredibly honoured to receive these prestigious awards from one of the most well-known retail events in the region. As the premier shopping destination in Bahrain, we are proud to be constantly engaging with the community through inspiring campaigns that create great memories and contribute to the memorable experience at the mall," remarked Mohammed Dashti, Marketing Manager at City Centre Bahrain.
The awarded campaigns were able to spread inspiring messages such as national pride, sharing smiles and joy, and creating memorable experiences in the mall, stated Dashti.
Alongside big wins in the Bahrain, Majid Al Futtaim also won awards across its shopping malls in UAE, Oman and Egypt, securing seven gold and nine silver awards.
"We hope to continue to inspire others with our upcoming campaigns and to continue being the top choice for residents in the Kingdom of Bahrain," he added.
