Asmou Real
Estate Development, a leading Eastern Province developer in Saudi Arabia, has
signed a Memorandum of Understanding (MoU) with Geberit International
Sales AG, part of the global Geberit Group headquartered in Switzerland, and
Hemaya, a DAC Group brand and authorised Geberit distributor in the Kingdom.
The MoU
establishes a collaborative framework to integrate advanced, sustainable, and
high-performance sanitary systems across Asmou’s residential and
administrative projects. Under this agreement, Geberit and Hemaya will provide
engineering expertise, technical design support, certified product
specifications, installation training, and reliable supply channels to
ensure the effective incorporation of Geberit solutions into Asmou
developments.
This partnership strongly supports key pillars of Saudi Arabia’s Vision 2030, including:
Quality of Life Enhancement through modern,
hygienic, and efficient building systems.
Sustainability & Water Conservation via
Geberit’s water-efficient sanitary technologies.
Local Capacity Building by training engineers
and technical teams within the Kingdom.
Infrastructure Excellence through alignment
with global construction and engineering standards.
Private Sector Empowerment by fostering
high-value collaboration within the local construction ecosystem.
Essam Kalthoum, representative of Asmou Real Estate Development, commented:
“Asmou is
committed to developing modern communities that reflect the Kingdom’s ambition
for higher living standards, sustainability, and technical excellence. Our
cooperation with Geberit and Hemaya aligns seamlessly with Vision 2030 and
supports our mission to implement best-in-class building solutions that enhance
the long-term value and quality of our projects.”
Tamer Qazi, Managing Director of Geberit International Sales AG (Gulf Office), stated:
“We are pleased
to formalise this cooperation with Asmou Real Estate Development and Hemaya.
This agreement strengthens our shared commitment to advancing the quality and
sustainability of Saudi Arabia’s real estate projects in line with Vision 2030.
Together, we aim to deliver high-performance sanitary solutions that contribute
to safer, more efficient, and future-ready communities across the Kingdom.”
Mahmoud El-Biali, representing Hemaya, added:
“Hemaya has
been a proud partner of Geberit in Saudi Arabia, and this agreement with Asmou
represents a meaningful step forward for all three organisations. By combining
Asmou’s development expertise with Geberit’s technology and our local technical
support, we can deliver reliable, innovative, and sustainable sanitary
solutions that meet the evolving needs of the Saudi construction sector.”
The MoU defines clear mechanisms for technical coordination, product availability, and knowledge transfer, while remaining non-binding. It serves as a platform for future project-specific agreements and long-term cooperation among the parties.
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