Solidarity Bahrain, one of the largest insurance companies in the kingdom and a subsidiary of Solidarity Group Holding, has announced a strategic partnership with Vitality Drive International, a global leader in incentivised behavioural change and risk reduction solutions.
This collaboration aims to revolutionise road safety in Bahrain through the introduction of smart insurance solutions that harness cutting-edge technology and data-driven programmes. The initiative is set to launch in the fourth quarter of 2024.
The partnership underscores the shared vision of Solidarity Bahrain and Vitality to positively impact the lives of customers while improving road safety across the kingdom. By leveraging innovative incentive structures, the programme will encourage drivers to adopt safer driving habits, reducing the risks on Bahrain’s roads and creating lasting benefits for society.
Jawad Mohammed, chief executive of Solidarity Bahrain, stated: “We are delighted to announce our strategic partnership with Vitality, a global leader in sustained behaviour change, focusing on improving the health, financial and driving behaviours of its members across the globe. This initiative is a significant step towards enhancing road safety and security in Bahrain. It underscores our commitment to raising awareness about safe driving practices. Furthermore, this initiative aligns with our corporate goals to enrich the experiences of our valued customers by providing them with top-tier services and insurance products.”
“Vitality is excited to be launching Vitality Drive in Bahrain, following the successful launch of similar programmes with other global partners,” said Francois Theron, deputy chief executive of Discovery Insure and Vitality Drive International. “We have no doubt that Solidarity Bahrain’s clients will benefit greatly from this product, through both improved driver outcomes and the value returned to clients through the various partners.”
Vitality Drive, a pioneering global driving programme that employs behavioural science to promote optimal driving practices. The programme has earned international recognition for its success in improving road safety and protecting drivers’ assets. This initiative is the first of its kind in the kingdom that aims to inspire a culture of safe driving among all road users.
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